Spotlight Dorado
Spotlight Dorado was created to empower and amplify aspiring Hispanic voices across different industries, starting off with film. We’re not just here to open doors, but to champion the creativity, talent, and determination of Hispanic creators across the country.
Through this platform, McDonald’s is using its influence and scale to help advocate for Latino and Hispanic representation in film. Their goal is to provide these talented storytellers with the platform, financing, and distribution to produce their films, while receiving invaluable mentorship from renowned industry leaders to help bring their stories to life and advance their careers.
I worked on:
Through this platform, McDonald’s is using its influence and scale to help advocate for Latino and Hispanic representation in film. Their goal is to provide these talented storytellers with the platform, financing, and distribution to produce their films, while receiving invaluable mentorship from renowned industry leaders to help bring their stories to life and advance their careers.
I worked on this platform for both its launch year and second year to come up with original, promotional social media content for its announcement, application, voting, and recap stages.
This content included original TikTok and Instagram Reels videos, static posts for Instagram stories, video scripts for our competition finalists and partnered influencers, tweets and post copies, among others.
Client:
McDonald's
Year:
2022
