Popeyes
Popeyes was looking for a creative and passionate Copywriter to become an integral part of their Digital Marketing team. The role involved crafting dynamic, engaging content that would not only capture attention but also resonate with audiences across their app, website, and paid social media channels. The ideal candidate would play a key role in telling the Popeyes story, creating scroll-stopping copy that inspires, entertains, and deepens the connection with the brand’s loyal community.
I worked on:
I joined the team to refresh the brand's tone of voice, building a solid foundation for ongoing creative strategy and brand positioning. I got to work creating engaging copy and creative concepts for the website’s homepage, marketing tiles, social media, and the app—making sure every piece had a cohesive and compelling message. To ensure consistency and provide a clear direction, I also conducted a comprehensive digital content audit, updating the language across all platforms to feel more authentic and relevant to our audience.
Client:
Popeyes
Year:
2024
