Muévelo con Pepsi
Pepsi wanted to position itself as a relevant brand that instigates unapologetic moments of enjoyment with Hispanic fusion consumers beyond the traditional soda-drinking occasions.
I worked on:
On International Dance Day, Pepsi launched Muévelo con Pepsi–the first-ever Latin fusion metaverse experience to celebrate the diversity of Latin music. The immersive music and dance experience featured the sounds of some of the most popular Latin music genres including Banda, Cumbia, Norteño, Salsa and Reggaeton, paired with choreography by celebrity creative director, choreographer and actor, Beau Casper Smart.
Within the experience, Casper broke down the dance moves step-by-step to make sure everyone found their footing. Along the way, participants had the chance to unlock special giveaways from Pepsi, including a limited-edition, specially designed Pepsi and Pepsi Zero Sugar can collection inspired by U.S. Latin Music Hotspots. The first 400 participants that discovered the redemption screen and entered their information received the Latin fusion can collection for free.
For this activation, I wrote scripts for all our partnered influencers, supers and post copy for all promotional social media posts, and copy for all the metaverse instructions and signage.
Client:
Pepsi
Year:
2023
