I handled the creation, capturing, editing, scheduling, posting, and copywriting for HarperCollins' organic Intagram Reels for three of their accounts: @EpicReads, @HarperKids, and @ShelfStuff.

I helped plan strategy for the kind of videos we should produce (evergreen book humor, nostalgia, and seasonal book recommendations) and produced respective content calendars for each account in a timely manner.

​Once the proposed content on the calendars was approved, I would capture, edit, draft captions, and upload pertinent videos to TikTok.

To date, the videos I created for their brand have some of the highest view count and engagement rates out of all their organic posts.