HACER National Scholarship
The McDonald's HACER® National Scholarship Program offers scholarships to up to 30 outstanding Hispanic students from all over the country. Created to provide educational opportunities for students and motivate them to pursue higher education, the program has helped more than 17,000 students since its founding in 1985.

I worked on:
This initiative sparked the creation of vibrant social media assets, complemented by their perfect narrative counterparts. These dynamic elements worked in harmony to supercharge the visibility of the scholarship program throughout its exciting journey, from the grand unveiling, through the bustling application phase, all the way to the thrilling deadline climax. The textual magic and visual allure were masterfully designed to resonate with potential scholarship contenders, particularly the spirited Generation Z students and their trusted parental guides. This endeavor demanded a skillful interplay of voice and tone, striking a chord of authenticity and approachability that would resonate enthusiastically with both target groups.
Client:
McDonald's
Year:
2022










