hi there!
Creative Content Specialist
My name is Julia and I talk pretty. I love playing with language and visuals to find the best way to make ideas resonate with their intended audiences. I'm the girl who volunteers to write Instagram captions and wedding speeches for her friends. I will destroy you in Scrabble.
Let me help you talk pretty, too!
services
digital content development
I produce original content and work closely with design teams to create eye-catching, clean and aesthetically pleasing social media campaigns. I thrive when it comes to planning content strategy, crafting witty Instagram captions, and filming the funniest TikToks. I am well versed in creating content calendars and storyboards for timely and efficient delivery.
clients include:
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McDonald's
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PepsiCo
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HarperCollins Kids
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MAJORITY
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Rigoni di Asiago
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Läderach
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Ford
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Popeyes
copywriting & editing
I have extensive experience in both creating and editing copy for a wide range of clients and mediums, including (but not limited to): SEM, SEO, CRM, newsletters, interviews, magazine articles, scripts, and essays. It's always fun to find the little quirks that make each client's voice their own and highlighting those nuances until their brand is unmistakable.
clients include:
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McDonald's
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PepsiCo
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Helm Bank USA
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Zep
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Schmidt Bros.
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ACAMS
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Visa
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Copa Airlines
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Popeyes
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ESPN International
creative strategy
I know how to develop innovative concepts, align them with brand goals, and execute them effectively across multiple platforms. From campaign ideation and storytelling to content development and brand positioning, I can create strategies that capture attention and drive engagement. I also excel at fostering collaborative relationships with designers, writers, and marketing teams to ensure cohesive and impactful creative execution.
clients include:
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Copa Airlines
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MAJORITY
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Pepsi
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IKEA
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McDonald's
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Popeyes
work experience
2024 - Present
Social Media Manager
Took charge of building a startup's digital presence and creative brand strategy from the ground up. Developed and implemented a comprehensive social media strategy that aligned with the company’s vision and business goals. Monitored social media trends, tools, and emerging platforms to keep the brand relevant and innovative.
2021 - 2022
Content Specialist
Drafted creative and technical copy for a wide range of clients at a digital marketing agency, emphasizing key messaging for target audiences. Pitched, produced, and edited original, engaging content across a range of platforms. Performed research to develop effective content strategies, focusing on SEO and SEM.
2017 - 2019
PR Assistant Account Executive
Managed and developed strong media relations. Aided in development of presentations, pitches, and media events. Performed media monitoring via several platforms to compile comprehensive reports. Created external and internal content for clients, keeping tonality true to brand.
2022 - 2024
Creative Copywriter
Generated unique brand experiences through creativity and written content. Drafted original copy in both English and Spanish for multiple QSR giants' digital channels. Oversaw creation of brands’ digital assets, working closely with creative and social media teams to develop key campaign messaging, social media strategies, and content calendars.
2019 - 2021
Editorial Staff
Edited and revised editorial content for quarterly magazine. Aided in development of articles, interviews and weekly newsletters. Compiled content for Spanish-language magazine and supervised editorial committee.
Education
2016
Loyola University New Orleans | Bachelor’s Degree
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Bachelor of Arts in English, Writing
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Recipient of Merit Recognition Scholarship
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Dean's List
2012
Miami Arts Charter |
High School Diploma
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Graduate of Creative Writing Program
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Class Secretary
Skills & Expertise
Creative Strategy
Social Media Trends
Influencer Partnerships
Digital Marketing
Media Relations
Fluent in Spanish
Digital Content Creation
Fact-checking and Research
Media Monitoring
Event Coordination
Proofreading and Editing
Creative Copywriting